| I want you to give me a great, new product by next Monday. |
| A new product? |
| In a week? |
| That’s a lot of work for one week. |
| I don’t care. I want it and– |
| –you have to design it– |
| –you have to build it– |
| and you have to know how to sell it by Monday. |
| How much does it cost? |
| It needs to be cheap. |
| People like things that are cheap. |
| I want it to cost two dollars. |
| Two dollars? |
| That’s one and a half Euros, one pound twenty or… |
| twelve Chinese Yuan. |
| You want a new product that only costs two dollars? |
| That’s not a lot of money. |
| What costs two dollars? |
| A cheap cup of coffee costs two dollars. |
| A new pen costs two dollars. |
| Okay, but a new product that costs two dollars? |
| You can do it. [END MINICYCLE 2.1] |