Facebook to rebrand company as Meta to emphasize ‘metaverse’ vision
Facebook公司将更名为Meta，意在强调“元宇宙”愿景
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OAKLAND, Calif. — An embattled Facebook Inc. is changing its name to Meta Platforms Inc., or Meta for short, to reflect what CEO Mark Zuckerberg says is its commitment to developing the new surround-yourself technology known as the “metaverse.” But the social network itself will still be called Facebook.
加利福尼亚州奥克兰市——麻烦缠身的Facebook Inc.即将更名为Meta Platforms Inc.，简称Meta，以反映公司CEO马克·扎克伯格所谓的“元宇宙”（一种新的“环绕自我”技术）的承诺。但其社交平台仍将使用Facebook名称。
双语词汇：
元宇宙：metaverse
*什么是Meta: 据网民“修行鱼”解释,META是一种思想概念，一种抽象思维，用来描述数据的数据，比如有一张学生表，记录着学生的基本信息，我们通过表可以获取学生信息（数据），但是有时候也要得到表本身的信息数据（比如表结构信息：字段名称，字段数据类型，长度等信息），对于这种基础信息的描述，就会使用META的概念，使用META元数据来描述表本身。放到HTML中也是一样的，HTML用来描述网页信息，但是HTML自己也有一些信息（比如网页标题，网页描述，搜索关键字），这些信息也就称之为HTML META信息，并且HTML也定义了专门的META标签。
Skeptics immediately accused the company Thursday of trying to change the subject from the Facebook Papers, the trove of leaked documents that have plunged it into the biggest crisis since it was founded in Zuckerberg’s Harvard dorm room 17 years ago. The documents portray Facebook as putting profits ahead of ridding its platform of hate, political strife and misinformation around the world.
本周四，持怀疑态度的人士立即指责该公司试图从“脸书文件”中转移话题。该公司最近泄露的大批内部文件被称为“脸书文件”，成为自扎克伯格17年前在哈佛大学寝室成立Facebook以来公司面临的最大一次危机。这批文件将Facebook塑造成一个唯利是图的公司，其置平台上出现的仇恨言论、政治纷争和世界各地的错误信息于不顾。
*”脸书文件“：据传脸书近7000页的内部机密文件被泄露，内容涵盖其如何将用户数据作为谈判筹码来巩固这家社交巨头的统治地位，如何计划监视Android用户的位置，如何控制竞争对手，甚至在孵化前杀死竞争对手。文件中一些被标注为高度机密，来自2011年至2015年脸书快速崛起的时期。
Marketing consultant Laura Ries likened the move to BP rebranding itself to “Beyond Petroleum” to escape criticism that the oil giant harmed the environment.
营销顾问劳拉·里斯 (Laura Ries) 将此举比作英国石油公司 (BP) 更名为“Beyond Petroleum”的做法，而这家石油巨头的目的是逃避公众对其破坏环境的批评。
“Facebook is the world’s social media platform and they are being accused of creating something that is harmful to people and society,” she said. “They can’t walk away from the social network with a new corporate name and talk of a future metaverse.”
“Facebook是一个跨全球的社交媒体平台，但他们被指控创造了一些对人类和社会有害的东西，”她说。“他们不能指望通过公司更名和所谓的未来元宇宙之谈来躲避社交网络。”
Facebook the app, where users post personal updates and register likes, is not changing its name. Nor are Instagram, WhatsApp and Messenger. The company’s corporate structure also won’t change. But on Dec. 1, its stock will start trading under a new ticker symbol, MVRS.
用户发布个人更新和点赞的Facebook应用将不会更名，这也包括Instagram、WhatsApp和Messenger，以及该公司的结构。但在12月1日，其公司股票将以新的股票代码MVRS开始交易。
The metaverse is sort of the internet brought to life, or at least rendered in 3D. Zuckerberg has described it as a “virtual environment” you can go inside of, instead of just looking at on a screen. People can meet, work and play, using virtual reality headsets, augmented reality glasses, smartphone apps or other devices.
“元宇宙”有点像一个活过来的互联网空间，或者至少是以3D形式呈现的空间。扎克伯格将其描述为一个你可以进入的“虚拟环境”，而不仅仅是在屏幕上看到的那样。人们可以使用虚拟现实头显、增强现实眼镜、智能手机应用或其他设备进行会面、工作和娱乐。
双语词汇：
虚拟空间 : virtual environment
虚拟现实头显 : virtual reality headset
增强现实眼镜 : augmented reality glass
It also will incorporate other aspects of online life such as shopping and social media, according to Victoria Petrock, an analyst who follows emerging technologies.
关注新兴技术的分析师Victoria Petrock表示，它还将纳入线上生活的其他方面，如购物和社交媒体。
Other tech companies such as Microsoft, chipmaker Nvidia and Fortnite maker Epic Games have all been outlining their own visions of how the metaverse will work.
其他科技公司，如微软、芯片制造商Nvidia和《堡垒之夜》开发商Epic Games，也都在描述他们对元宇宙如何运作的设想。
Zuckerberg said that he expects the metaverse to reach a billion people within the next decade and that he hopes the new technology will creates millions of jobs for creators.
扎克伯格说，他预计在未来十年内，元宇宙将覆盖10亿人群，他希望新技术将为创作者们创造数百万个就业机会。
The announcement comes amid heightened legislative and regulatory scrutiny of Facebook in many parts of the world because of the Facebook Papers. A corporate rebranding isn’t likely to solve the myriad problems revealed by the internal documents.
因“脸书文件”事件的影响，世界各地加强了针对Facebook的立法和监管审查，而该公司正是在这样的喧嚣之中宣布了这一更名计划。但改变企业品牌形象并不可能解决那些内部文件所揭示的大量问题。
Zuckerberg, for his part, has largely dismissed the furor triggered by the Facebook Papers as unfair.
扎克伯格则在很大程度上将“脸书文件”所引发的骚动视为外界的不公平之举。
Some of Facebook’s biggest critics seemed unimpressed by the name change. The Real Facebook Oversight Board, a watchdog group focused on the company, announced that it will keep its name.
而Facebook的一些最大的批评者似乎对其公司更名不以为然。一个专注于针对Facebook公司的监督组织名为Real Facebook Oversight Board（真正的脸书监督委员会），他们宣布将继续使用其名称。
“Changing their name doesn’t change reality: Facebook is destroying our democracy and is the world’s leading peddler of disinformation and hate,” the group said in a statement. “Their meaningless name change should not distract from the investigation, regulation and real, independent oversight needed to hold Facebook accountable.”
“公司更名并不能改变现实。Facebook正在破坏我们的民主，是世界上虚假信息和仇恨言论的首要贩卖者，”该组织在一份声明中说。“他们的更名毫无意义，为了追究Facebook的责任，我们仍应继续专注于调查、监管和真正的独立监督。”
In explaining the rebrand, Zuckerberg said the name Facebook doesn’t encompass everything the company does anymore. In addition to its social network, that now includes Instagram, Messenger, its Quest VR headset, its Horizon VR platform and more.
就公司更名一事，扎克伯格解释说，Facebook这个名字现在已不能涵盖公司所有的业务。除了Facebook社交平台外，该公司现在还拥有Instagram、Messenger、Quest VR头显、Horizon VR平台等业务。
“Today we are seen as a social media company,” Zuckerberg said. “But in our DNA we are a company that builds technology to connect people.”
“今天，人们将我们看作是一家社交媒体公司，”扎克伯格说。“但在我们的DNA中，我们的使命是通过创新技术促进人与人之间的联系。”
——美联社
via 译介
